Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

HILLSBORO, Ore.--(BUSINESS WIRE)--Radisys ® Corporation, a global leader in open telecom solutions, today announced that MG Digital Direct, a multi-channel marketing company, has selected Radisys’ ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

Bulk SMS marketing has been around for years, yet in 2025 it is still quietly outperforming many “new” digital channels.

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.