Color quietly plays a major role in how you experience the world. Color can affect your mood, alter your sleep schedule, and even change the way your food tastes. Color psychology is the study of ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. KANSAS CITY, Mo. – The effects of color on ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...