Businesses have plenty of ways to reach large audiences, but email marketing remains one of the most effective. It’s a reliable, affordable and efficient way to connect with prospects at every stage ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

We may receive a commission from our partners if you click on a link to review or purchase a product or service. Click to Learn More Email marketing is a digital marketing strategy that involves ...

When starting a new email marketing campaign, you’ll want to track and monitor specific metrics, including your email open rate, unsubscribe rate, bounce rate and more. These metrics provide valuable ...