The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up. Creating and displaying opt-in forms might not deliver instant results. If your results are less ...

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

Are you looking to grow your email list, generate more leads, get more people to download your content, or enroll more blog subscribers? Us too. While the marketing world is quite divided on the use ...

Email opt-in forms do not always generate the expected results. Susan Gunelius offers tips on how to improve your offer and your whole approach.

Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an ...

When you have an engaged group of customers and prospects who want to hear from you, getting the word out about your business, your services and your offers is much easier. However, people change ...