The terms "environmental analysis" and "marketing environment" sometimes confuse business owners because of the different meanings of the word "environment" in everyday use. Understanding how these ...

Humans have had a significant effect on the natural world. Our activities have had wide-reaching and long-lasting consequences for the planet. Pollutants can be found in all environments, and come ...

A successful company must understand a good marketing campaign's impact on the bottom line. Analyzing the marketing environment can help the organization develop a clear picture of a product's value ...