The rhetorical tactic referred to as "poisoning the well" is an attempt to discredit rivals by presenting negative information about them before they have a chance to speak. It's a common tactic in ...

What is the Ad Hominem Fallacy? The ad hominem fallacy occurs when someone attacks the person making an argument rather than the argument itself. This fallacy diverts attention from the actual issue ...

As a marketer, I can tell you that logical fallacies are used in advertising all the time. You find them in a variety of messages that bombard you daily. As a matter of fact, you’re probably so used ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 8 min ago By Ad Age and Creativity Staff - 1 hour 44 min ago 4 hours 9 min ago By Tim Nudd - 5 hours 9 min ago By Bradley ...