Lots of organisations invest a lot of time, money and effort in getting customer feedback. I also think that lots of organisations waste lots of time, money and effort in getting customer feedback.

The chances are good that you've gone through some form of employee review if you've ever worked for an organization. This process is often dreaded by both the employee and manager because the ...

Your audience holds the key to the success of your product. You just don’t always know how they’re hiding it. Whether you’re conducting a preliminary deep dive into a new market or user testing a ...