Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

Marketing teams are burning thousands on ad creative that flops - but some DTC brands are hitting 3x ROAS by using AI t ...