In today's landscape of digital buying and selling, enterprises often have an upper hand in marketing because they have dedicated teams supporting digital, remote, and omnichannel selling. Those large ...

While top-of-the-funnel (TOFU) marketing activity has traditionally been left to our B2C cousins, more and more B2B companies are taking on the challenge of attracting prospects using inbound ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

Maggie Mistovich is VP of Marketing at TextUs, a leading SMS engagement platform for recruiters, marketers, sellers and workforce managers. Customer acquisition strategy is an ever-evolving landscape, ...

As someone who has dedicated my career to creating meaningful and immersive brand experiences, I’ve seen firsthand how experiential marketing (XM) can transform the way brands connect with their ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.