Opinions expressed by Entrepreneur contributors are their own. While you and your team will want to leverage content for multiple purposes — to engage your audience; educate its members about relevant ...

1. Get clear on the goals of the funnel. Anyone can create a series of emails to send out to your client base, but creating a targeted funnel that will address their pain points and get the intended ...

B2B marketers have a huge and exciting challenge every moment of every day: a long buying cycle. The B2B buying cycle can take 30, 60, or even 90 days, and there are many stages that the customer ...

Opinions expressed by Entrepreneur contributors are their own. Over the years, I’ve worked with a large number of online marketers who were very successful at finding prospects through direct mail. My ...

In this post, I’m going to reveal three of the best tips to have a high converting sales funnel in your business. I use a sales funnel model in my business and are highly effective at list building, ...

If you want to get prospects to a website, all your direct mail piece has to do is whet their appetite. You can create an entire online sales funnel for your potential customers, but the very first ...