Tseng, Shih-Lun "Allen"; Sun, Heshan; Santhanam, Radhika; Lu, Shuya; Thatcher, Jason B. Rethinking Gamification Failure: A Model and Investigation of Gamified System Maladaptive Behaviors. Information ...

“Employee engagement,” the high-profile catch phrase that’s been echoing through the halls of corporate America for the better part of the last decade is buzzing anew. The reason? An actual solution - ...

Following is Part 2 of the Retail TouchPoints series focused on Retail Wins In Gamification. This article will spotlight forward-thinking retailers that leverage game mechanics and strategies to ...

It is common to hear that the only constant in the world is change. But organisations and individuals are very often overwhelmed with the prospect of change. Beyond the monetary cost, change requires ...

To ensure a web-based corporate health program was a success, the Heart Foundation needed to find a better way to engage organisations than simply enabling users to record their goals online and ...

Gamification is one of the hottest marketing trends of 2011 – and it’s not just all about Farmville and Angry Birds. Read on to discover why now is the time for B2B marketers to get serious about play ...