A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.

“Salting” refers to the insertion of a random value (e.g., a number or a letter) into personal data before that data is hashed. Whether personal information that has undergone salting and hashing is ...

In a recent blog post, the FTC again cautioned entities that hashing data does not make that data anonymous. Hashing is a process that takes a particular input, such as a phone number or email address ...

The U.S. Federal Trade Commission has stated that hashed IDs, which have been widely adopted as a privacy-safe alternative to third-party cookies, aren't anonymous after all. "Companies often claim ...

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Back in early February, Path met with some serious backlash when Arun Thampi revealed that the social app was uploading address book data without explicit permission from its users. Path responded by ...

You can’t un-ring a bell, but you might be able to un-hash an email, depending on whom you ask. In order for marketers to safely use hashes for targeted advertising, they must stay abreast of the ...

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