From 5 January 2026, the HFSS advertising ban has come into effect - with a significant impact on online retailers.

It's a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key ...

A UK-wide ban on advertising certain foods and drinks high in fat, salt and sugar (HFSS) has come into force, restricting ...

It comes after a voluntary ban by advertisers was introduced in October, along with “buy one get one free” offers on ...

After months of preparation and speculation, the first tranche of HFSS rules has officially arrived. Stores will now be legally required to adhere to rules on the display of high fat, salt and sugar ...

Food and drink makers have long been preparing for the UK’s incoming promotions ban on products high in fat, sugar or salt (HFSS). And now, it’s being ditched. Greenlight for junk food buy-one-get-one ...

How can you tell a food is palatable? New research uses three metrics – HFSS, UPF and HPF – to test whether palatability can be predicted. While different consumers like different foods, it can ...

New rules coming into play today (1 October), will drastically change how many of the UK’s biggest brands can advertise on TV and online, and could have far-reaching impact on media choices, ...

The consumption of High Fat Sugar Salt (HFSS) foods is one of the major risk factors to a host of health issues that include obesity, diabetes and high blood pressure. According to a World Bank report ...

The launch of better-for-you snacks in the UK continues at pace, even as consumers struggle with a cost-of-living crisis and the Government holds back some of its new rules governing the promotion of ...

Nestlé no longer plans to sell Shreddies The Simple One breakfast cereal, introduced in the UK last year with non-HFSS credentials. Shreddies The Simple One launched in most major UK retailers in ...