The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Do you consider yourself a creative person? If not, you may be holding yourself back. Psychologist Zorana Ivcevic Pringle says creativity isn't a trait. Creativity is a choice. After studying ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Being creative is a source of happiness for many people. Whether engaging in art, music, writing, cooking, gardening, crafting, or inventing, stretching your creativity muscle is good for you and for ...

Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...

For much of our lives, we are predisposed to look for a single solution to a single problem (e.g. What is 2 + 2? What is the capital of India? What is the chemical symbol for salt?). We have been ...

Source: Karlie Mitchell/Unsplash Creativity skills can be learned. Yet, this fact continues to be surprising to many, and it is more common to hear comments about someone’s talent than about their ...

If you aspire to write novels or work as a professional writer, you might consider pursuing a Master of Fine Arts (MFA) in Creative Writing to help you get there. An MFA in Creative Writing can ...