Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people ...

The way we consume content has changed drastically, which means the way we interact with businesses has evolved as well. Today, consumers want to know businesses, see behind the scenes and get a sense ...

Opinions expressed by Entrepreneur contributors are their own. You don’t have to be older to tell a good yarn. A good story has the power to bring people together, to change opinions and to spark ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

(Mass Appeal) – Short form videos are the popular thing on social media currently. Between TikTok videos and reels on Instagram, photos used to be the focus but it’s transitioning over to video. Here ...

TikTok announced today that it’s launching Sounds for Business, a collection of sounds that are designed as templates for easy marketing content creation. The collection includes a mix of music, voice ...

Since the August 2022 helpful content update, Google has been emphasizing “helpfulness” for ranking content on SERPs. Now, Google has incorporated helpfulness signals into the March 2024 core update.