The Salon Marketplace team writes about stuff we think you’ll like. Salon has affiliate partnerships, so we may get a share of the revenue from your purchase. Writing skills are becoming more ...

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Copywriting is a form of writing that aims to persuade or convince a reader that a particular product or service is worth their money. In other words, it’s a call to action. With the shift of business ...

After publishing an essay on five principles for great interface copywriting, I heard from hundreds of entrepreneurs, designers, and product managers who wanted to learn more about copywriting. The ...

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You see copy everywhere — in promotional emails, on social media, paid ads, and in the articles you read. As an entrepreneur, don't you think you should know how to think and write like a copywriter?

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Between social media, email, blogs, ebooks and more, it’s becoming apparent that the written word plays a part in our daily lives now more than ever before. As a result, the ability to write ...

The Covid-19 crisis has changed the world and our lifestyles drastically. These days, we open up our Zoom app to talk to friends. We join a Slack call to meet with the boss. We help our kids as they ...

Writing copy that will effectively influence readers is both an art and a science. Mastering the artistic aspects means honing one’s craft to ensure a level of originality and creativity that will ...