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You see copy everywhere — in promotional emails, on social media, paid ads, and in the articles you read. As an entrepreneur, don't you think you should know how to think and write like a copywriter?

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The Covid-19 crisis has changed the world and our lifestyles drastically. These days, we open up our Zoom app to talk to friends. We join a Slack call to meet with the boss. We help our kids as they ...