Color Wow continues to pop up on social feeds thanks to its impressive hair transformations. With more than 40 years of experience in the haircare industry, the brand’s founder, Gail Federici, has ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." After rounding up honest reviews and before-and-after photos from each of the editors who tested, it’s ...

Shoppers Say: "Wow for wow! This product increases the volume of my thin hair like magic. Very easy to use. Love it!!" Whether you're covering grown-out roots, adding fullness to your hair, or filling ...

For years, my hair has maintained a rather mercurial temperament—especially when heat and humidity were in the forecast. So, when I discovered the Color Wow Dream Coat spray on TikTok, I’d never ...

We may earn commission from links on this page, but we only recommend products we love. Promise. After rounding up honest reviews and before-and-after photos from each of the editors who tested, it’s ...