Global furniture giant IKEA says that after seven decades of uninterrupted publication, it will no longer publish its iconic catalog, which was a very significant item in its marketing budget, due to ...
Ikea has announced the official discontinuation of its print catalog after 70 years of publication, as more people than ever flock to the company’s website to browse and buy products. A retrospective ...
After almost 70 years, Swedish furniture giant Ikea is scrapping its iconic catalog. The company will no longer produce print and digital versions of the book, it announced Monday. It's been touted as ...
Everyone has a podcast — even Ikea. The Swedish retailer has transformed its annual bible-sized catalog into an audio version as a “handy and hands-free” alternative to the traditional behemoth.
Posts from this topic will be added to your daily email digest and your homepage feed. is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital ...