Iceland shoppers are bracing for a significant shake-up to their shopping experience after the supermarket announced sweeping ...

Since 2016, the pair have been embroiled in a legal despite due to what the nation of Iceland has said is repeated attempts from the retailer to hinder trademark applications from the island state’s ...

EU court insists geographical names must be available for their ‘natural descriptive use’ | INTA backs supermarket’s unsuccessful argument that EU law doesn’t prohibit country names as trademarks | ...