IMO, ILIA Beauty is one of the most under-rated makeup brands going. It was founded back in 2011, but only in the last few years has it popped up on radar after launching in the UK back in 2022.

Ilia Beauty is the latest brand to launch Spring’s must-have makeup essential. Plus, celebrity makeup artists weigh-in on when and how to wear Spring beauty’s brown mascara trend. For years, a coat or ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Inspired by her upcoming performances at Houston’s ...