Homebuilders may partner with preferred lenders to offer competitive mortgage rates, closing cost credits, sales price reductions or other incentives. A builder's incentives may be offset by higher ...

It was a beautiful day in the city. A first-time buyer was shopping for her new home and had already met with two builders that week (let’s refer to them as builders A and B) and had just arrived at ...

Home builders are advertising mortgage rates that look almost impossibly low, turning financing into the main sales pitch rather than the house itself. Those offers can help buyers clear today's ...

Most of us are unfortunate enough to experience the heartbreaking loss of a client to a “big box” builder’s “preferred lender” and the frustration these situations bring. They offer tens of thousands ...

In today’s high-rate, high-price market, new home sales have gained an edge. Builders are using aggressive incentive strategies to capture demand from affordability-strapped buyers. These incentives ...