Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s first ...

I don't believe only one type of analytics method or platform can speak "The Truth" about the multi-channel customer experience of your brand. Yet this belief can be found at every level of the ...

It's been a year and a half since Hobsons acquired the PAR Framework and began integrating PAR's predictive modeling into its product offerings. Is predictive analytics well-established now, in our ...

SAN LEANDRO, Calif.--(BUSINESS WIRE)--OSIsoft, a global leader in operational intelligence, today announced the launch of its new software integration product, the PI Integrator for Business Analytics ...

PHILADELPHIA--(BUSINESS WIRE)--Qlik today announced the completion of its acquisition of Attunity Ltd. The deal closing brings together the leading provider of data integration and big data management ...

It is no surprise that most digital agencies and internal digital marketing departments now have a separate team focused on Analytics. What is surprising is the often poor working relationship and ...

Google announces the integration of GA4 properties with AdSense accounts, a game-changer in the realm of monitoring website performance. Google allows integrating Google Analytics 4 properties with ...

“Video continues as a central part of our society and the security industry as a whole,” explains Kevin Campbell vice president of sales for PureTech Systems. “Yet, as a data source, much of the ...

Today IBM announced the Integrated Analytics System, a new unified data system designed to give users fast, easy access to advanced data science capabilities and the ability to work with their data ...