Brand Metrics introduced operational SDK-free interactive ad formats and pause-ad measurement tools for connected TV ... Read ...

An impressive 9-10% of viewers pressed red to see a new interactive advert for T-Mobile on Freeview last month. The ad was the first to come from ITV and emuse's new interactive ad initiative, which ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV, a leader in video analysis, performance and monetization, today announced a strategic partnership with VIZIO (NYSE: VZIO) to expand its interactive connected TV ...

In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two ...

As part its latest campaign, Volkswagen has used new interactive technology to encourage viewers to engage with a series of its advertisements for the new Golf model, by voting for their favourite ...