The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV, a leader in video analysis, performance and monetization, today announced a strategic partnership with VIZIO (NYSE: VZIO) to expand its interactive connected TV ...

Brand Metrics introduced operational SDK-free interactive ad formats and pause-ad measurement tools for connected TV ... Read ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...