“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

These new K-beauty products promise to hydrate complexions and fortify skin barriers without the elaborate 10-step regimens ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You’re not alone if the idea of building out a 10-step Korean skincare routine seems daunting. For years, ...

Korean beauty (K-beauty) is known for its gentle, effective, and natural-looking enhancements — and plump, juicy lips are no exception. Rather than relying on injections or heavy makeup, Koreans focus ...

Maya Jama has been ‘letting her skin breathe’ ahead of filming Love Island, and there’s two hydrating Korean beauty staples ...

Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

K‑Beauty’s glass skin routines have jumped from niche imports to next‑day delivery on Amazon UK. Here’s how we cherry‑picked ...