LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

We’ve seen some impressive LEGO Star Wars displays created by fans over the years. Does anyone remember that incredible LEGO Galactic Senate Chamber? As cool as that was, we think someone just topped ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

Today is National Lego Day, and we’re looking back on the beloved plastic bricks.

Posted over at Reddit’s r/Legoleak sub, this is our first real (but unofficial) look at the Nintendo-themed set that LEGO itself teased last week. Apparently named and numbered '77093 The Final Battle ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

Mattel Inc., already one of the largest toy makers in the world, wants a piece of the plastic building block business now dominated by Lego A/S. The El Segundo, Calif.-based company famously behind ...

LEGO has officially opened pre-orders for its highly anticipated The Legend of Zelda: Ocarina of Time™ – The Final Battle set ...

A new The Legend of Zelda Lego set has leaked early, giving fans an early look at its new Ocarina of Time-themed model.