Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

JoAnne Klimovich Harrop Friday, Dec. 27, 2024 10:01 a.m. | Friday, Dec. 27, 2024 10:01 a.m. Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

If you need new walls and have dreamed of a day where you could just build them out of LEGOs... well, your dreams have come ...

Which magnetic building block sets are best? Magnetic building block sets accomplish something that very few toys marketed as ...