Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego’s Newest ‘Star Wars’ Smart Play Sets Are Cheaper, With a Huge Catch

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder.

LEGO Is Introducing Its Own 'SMART Bricks' - Here's What We Know

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

LEGO Unveils 5 New Star Wars SMART Play Sets, But There’s A Catch

The next batch of LEGO Star Wars SMART Play sets revisit some classic builds, but they're all missing something important.
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The best thing about the Lego Smart Brick is also its biggest flaw

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

LEGO and Crocs announce new LEGO Crocs in fun collab — here’s everything we know

The LEGO Brick Clog is a reinterpretation of the classic Crocs clog with design elements inspired directly by LEGO bricks. Instead of the usual curved toe and perforated upper, these clogs mimic the ...
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Building on excellence: LEGO's long history of quality translates into years of creativity and education

Few toys capture the imagination like LEGO bricks. There’s even a day on the calendar to celebrate them.