The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

I don’t remember when my family first acquired our first Lego bricks. Like awakening from a fever dream, I regained consciousness in the past few years and realized we now have a whole room dedicated ...

How to Train Your Dragon is one of my favorite animated movies of all time. With the new live-action version of the movie now in theaters, I'm unsure how to feel ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...