An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The LEGO Group celebrates Lunar New Year 2026 by adding three new sets to its LEGO Spring Festival collection.

Allergic to blurbs? Scroll through the carousel above and you'll see all the biggest new sets. For more info on them, and for even more new sets for September 2025, keep on reading. New LEGO ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...