Lego sales rose 13% in first half of 2024 The company grabbed market share in a flat toy market CEO expects double-digit full-year sales growth Lego holds back on store openings in China COPENHAGEN, ...

The new LEGO Toy Store (set number 4002025) may be the perfect LEGO set to get fans into the holiday spirit, but unfortunately, only a handful of people in the world will be able to own it. The LEGO ...

Lego has built itself into an organization that is almost inflation-proof. While other toy makers have slumped, Lego enjoyed double-digit growth in the first half of 2024. The company appeals to a ...

The recent announcement of a line of Lego Pokémon wasn’t a surprise—the Danish brick brand first revealed it had entered into a “multi-year partnership” with The Pokémon Company back in March 2025 ...