LEGO is launching a whole new way to interact with its famous toys, and it could be one of the biggest hits of 2026. It’s ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

On March 1st, 2026, The Lego Group is launching Smart Bricks, tiny computers hidden inside classic 2x4 bricks. These interact with NFC smart tags in new tiles and minifigures, link through Bluetooth, ...

The Lego x Crocs Brick Clog debuts in February.

The Lego Group has unveiled its Smart Play system, which uses “Smart Bricks” and “Smart Tags” to bring Lego sets to life. The Smart Bricks are powered by a custom ASIC chip that is smaller than one ...

The Danish global toy company LEGO unveiled at CES 2026 a ‘Smart Brick (LEGO parts)’ that reacts with light and sound based on children’s movements and manipulation methods and can transform into ...

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. On March 1st, 2026, The Lego Group will ...

Lego is finally moving into the 21st century by introducing its very first 'smart brick' - its first major new design in 50 years. The new bricks have miniscule micro chips inside them - smaller than ...

The LEGO Group and Hasbro are creating the first combined fully-transforming LEGO Transformers line, beginning with Optimus Prime. This is the first time Hasbro and LEGO have worked together, in what ...