LEGO Insiders is LEGO’s loyalty rewards program, where shoppers earn points for purchases, product registrations, and select activities on LEGO.com. Those points can be exchanged for exclusive kits, ...

It's time to level up your Lego buying. As Amazon offers its Prime Day Early Access sale, Lego is offering its VIP members double VIP points during the entire sales period and beyond, until Oct. 16.

The double VIP points promotion ends on October 31st, so you have just two more shopping days to get twice the Lego VIP points on any purchases that you make at your local Lego store or Lego.com.