Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. In the bustling marketplace, a brand's name often serves as the first ...

Forbes contributors publish independent expert analyses and insights. I tell stories about creating environments that empower everyone. A groundbreaking new study by economists Kline, Rose, and ...

Clinical trial names span a broad range, from straightforward acronyms to more inspiring titles—see: Eli Lilly’s optimistically dubbed family of Triumph trials—to the downright ostentatious, like ...

Netflix co-founder Marc Randolph still has the scratch paper he used to come up with the name of the iconic company. Here, he shares the story of the company’s birth and some solid advice for ...

In a matter of minutes, the new pope went from the name Robert Prevost, to Pope Leo XIV. But why do pope's names change once they are elected? For most of the Catholic Church’s first millennium, popes ...