Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...
LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...
The new interactive bricks are designed to make playing with LEGO sets even more fun.
Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.
Ready to dive headfirst into pure imagination? LEGO has just unveiled one of its most whimsical creations ever: a “Willy Wonka & the Chocolate Factory” set, a gorgeous 2,025-piece homage to Gene ...