Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder.
New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with Star Wars sets this spring.
Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...
Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...
Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.
When you think of Lego video games, your mind likely jumps to one of the numerous Lego films or franchise spin-offs. Maybe The Lego Movie games, or Lego Harry Potter, Lego Batman, or Lego Star Wars.
But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination It may be time to retire that hyperspace zoom noise you perfected ...
It’s encouraging to see Lego use technology to innovate on its standard bricks, but it should also make use of the opportunity to teach children robotics, says Parmy Olson for Bloomberg Opinion.