Professor Ed Malthouse talks about his approach to teaching this vital skill as he takes over as the new instructor of the MSiA program’s introductory class. The best way to understand the importance ...

The latest trends in software development from the Computer Weekly Application Developer Network. This is a guest post for the Computer Weekly Developer Network written by Yana Yelina in her role as ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...

Aside from regression analysis (the intricacies and subsets of which you can read more about in this Harvard Business Review primer), predictive analytics is also using progressively more data mining ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

As consumers become more digitally connected, their buying journeys are becoming increasingly complex: The path to purchase is no longer a linear funnel; rather, it's a circuitous journey that ...

Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a game-changer in the quest for exceptional customer experiences (CX), enabling ...