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British charity Cancer Research U.K. will show a live colonoscopy in a TV ad break Wednesday, to highlight the importance of research to treatments. Patient Philip McSparron will undergo the procedure ...

Look away now - Channel 4 will be broadcasting the world's first TV advert live from inside the human body. The broadcaster has teamed up with Cancer Research UK to air a live colonoscopy - the ...

A minute and a half of live surgery will be shown on Channel 4 this week in the first TV advert to show an operation in progress. The broadcaster, in collaboration with Cancer Research UK, will air a ...