The updated Starbucks (SBUX) Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new and exclusive benefits for members. Inspired by ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...

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To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Travelers are eagerly awaiting ...

It's a new era for Alaska Airlines and Hawaiian Airlines. In a long-awaited announcement on Wednesday, the two carriers revealed their brand-new combined loyalty program, which has a new name: Atmos ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and access to V.I.P. areas. For under 10,000 points, Chase Sapphire Reserve ...