HYBE娱乐旗下艺人ZICO和NewJeans宣布回归，他们的新曲MV影片公开时间仅间隔了6小时。 在K-POP业界有个共识，那就是一间公司旗下若有多家厂牌的情况下，不会在1、2日内接二连三地发布同家公司歌手的MV，因为会分散消费者的注意力，也免得引发师兄弟（师兄妹 ...

Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music. Min Hee-jin, CEO of ADOR, a subsidiary label of K-pop ...

Just days after launching an audit into subsidiary label ADOR and asking its CEO, Min Hee-jin, to exit, Korean entertainment giant HYBE says it will report the executive to police. The announcement ...

The "multi-label" system introduced by HYBE exposed its vulnerabilities through the ADOR–NewJeans turmoil. While it has the advantage of expanding diversity and dispersing the revenue structure, it ...

Hybe America has launched Hybe Label Service (HLS), as the company’s first global organisation designed to bolster the growth of its artists in international markets. HLS will provide enhanced support ...

NewJeans has unveiled their second music video! On July 22, ADOR, HYBE’s sub-label headed by the agency’s Chief Brand Officer (CBO) Min Hee Jin, grabbed everyone’s “Attention” with their surprise ...

Pop artists Ariana Grande and Justin Bieber, rap artists Migos and Lil Baby and K-pop groups BTS and NewJeans all have one thing in common. As of this year, these artists and music groups are managed ...