Making an effective product catalog relies as much on organization as it does on layout and design. In addition to making your products look attractive, make it easy for readers to find what they're ...

Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own. The Sears Roebuck catalog was direct to consumer before DTC was an acronym, and for more than 100 years, it was the ...

Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests. The downside to Web-generated ...