Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

Defense ministry says Taiwan prepared for Venezuela-style strike scenario Request To Download Free Sample of This Strategic Report @- Digital therapeutics distinguish themselves by focusing on ...

Many businesspeople want to think of themselves as strategists, but not everyone has the constitution to do strategy well. Our primary job as strategists is to identify the markets where we can win ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...