CHICAGO & SAN MATEO, Calif.--(BUSINESS WIRE)--Marketo, Inc. (Nasdaq: MKTO), the leading provider of engagement marketing software and solutions, and Vibes, a mobile marketing leader, today announced a ...

“We stepped back and said ‘let’s create a general Marketo application that’s extremely simple to use and deploy with the core functionality that’s needed for small businesses to grow faster,’” said ...

While word of mouth is integral to marketing success, organizations still struggle to monitor, track and scale these conversations. Marketo’s new solution is aimed at providing businesses with the ...

Marketo, a marketing automation technology platform, on Tuesday announced the launch of Marketo ABM (account-based marketing), which integrates account-based marketing natively within a single ...

The marketing automation category acquisition trail had been quiet for, ooh, a good couple of months now, so I was relieved to see news come through just now of IBM’s acquisition of Silverpop. It’s ...

Avaus is a strategy, marketing and technology consultancy headquartered in Finland. The €11 million company combines design and analytics with technology and data to help clients identify new ways to ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...