The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all prospects and customers — not just the legacy subsets in traditional ...

News of the acquisition comes on the heels of continued momentum in Marketo’s customer acquisitions and revenue. The company reported more than 130% year-over-year revenue growth and nearly doubled ...

CHICAGO & SAN MATEO, Calif.--(BUSINESS WIRE)--Marketo, Inc. (Nasdaq: MKTO), the leading provider of engagement marketing software and solutions, and Vibes, a mobile marketing leader, today announced a ...

US-based marketing automation provider, Marketo has named former senior vice president of corporate sales at salesforce.com, Fergus Gloster, as its new managing director of EMEA. In the same statement ...

So now it’s official: Adobe is to acquire Marketo for a whopping fee of $4.75 billion, demonstrating the enduring appeal of marketing automation as a central pillar of the marketing cloud proposition.

Marketo, a marketing automation technology platform, on Tuesday announced the launch of Marketo ABM (account-based marketing), which integrates account-based marketing natively within a single ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...