Your senior year as a marketing student includes a senior project, which gives you the opportunity to incorporate what you've learned in your marketing classes into a project of your own design that ...

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In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

In an era where speed defines success, agility has become a differentiator for businesses that want to succeed. Artificial intelligence (AI) emerges as a transformative force, empowering businesses to ...