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A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/59570-pr-newswire-earned-media-content-marketing-success-white ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

"Yay!" said no one ever when contemplating significant change. But significant change is what we're advising when we say marketers should focus on content operations rather than content marketing only ...

This is the second part of a two-part article about using win/loss analysis to bolster revenue. In the first article, we explained that win/loss analysis is something any company can do to gain ...