What do players actually do when playing a game? This question is of utmost importance to game developers, after all, the success of their game will depend on players playing the game as they intended ...

LOS ANGELES - March 21, 2007 - Interpret, a leading new media research and measurement firm, recently released findings from their latest Gameasure report which reinforces the significance of video ...

In an update that could have implications for future standards for measuring advertising in the metaverse, including new three-dimensional and mixed reality ad formats, the Interactive Advertising ...