From consumers to marketing directors, mobile is the word on everyone’s lips at the moment. And it’s not difficult to see why - it’s estimated that by 2014, mobile devices will have overtaken PCs.

As organizations enter 2010, it is no longer sufficient to simply provide mobile devices to employees and expect concrete business value to somehow magically appear. With the emergence of new mobile ...

This was certainly unexpected: When Alex Betancur, general manager of Publisher’s Clearing House (PCH) Online Network, looked at the sweepstakes giant’s Web site logs in late 2008, he was surprised by ...

The mobile gaming industry has enjoyed historic growth since 2020, albeit at a reduced rate post-pandemic. According to Udonis.co*, the global games market size and growth, including mobile games and ...

As a firm believer in the potential of the mobile channel, particularly in terms of mobile commerce and marketing and advertising applications, I am an optimist by nature. As the head of a mobile ...

BLOOMINGTON, Minn.--(BUSINESS WIRE)--Avionté, a leader in enterprise staffing, recruiting, and candidate experience software, introduces its accelerated mobile strategy roadmap for 2022. The roadmap ...

I start the work day with coffee, granola, a few emails, industry articles and a high level review of iGoogle. Like most iGoogle pages, I have an assortment of gadgets including my local weather ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

The Defense Department on June 15 released its new mobile strategy, an official precept for the military’s next steps in Pentagon-sanctioned use of handheld devices. The strategy is designed to be the ...