Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Forbes contributors publish independent expert analyses and insights. Vibhas Ratanjee studies leadership and culture at Gallup On August 28, 1963, Martin Luther King Jr. delivered one of the most ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

In a Narrative 4 story exchange, people tell stories from their lives, whch are then shared in small groups. National Book Award winner Colum McCann, a co-founder of Narrative 4, has forged a ...